BIBA Japan in Nishikasai, Tokyo


Posted on 21 May 2022 21:00 in トラベルASKSiddhi by Yoko Deshmukh

The shop staff was much less stalking the customers, unlike those in any BIBA outlets in Pune.

The other day while I was in Tokyo, I had an opportunity to visit the first BIBA outlet in Japan, which is located around 3 minutes from Nishikasai (西葛西) Station, Tokyo Metro Tozai Line (東京メトロ東西線.)


Reference: Ethnic Wear - Shop Online Indian Ethnic Wear for Women & Girls - Biba

While their products are not to my taste, I purchased a cotton face mask for my mother, who loves Indian ethnic clothes.

Two Indian ladies welcomed us and told us many stories about their products. According to them, on average about 30 footfalls to the shop daily, out of which 10-20 people purchase. I think it's because most people have a clear purpose and intention to visit them. The price range was between about 4,000 (a pair of trousers) and 15,000 (a set of salwar, kameez, and dupatta) Japanese yen.

I want to applaud their venture into far-east Asia, even if it's in the center of Japan's largest district of the Indian population.


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About the author

Yoko Deshmukh   (日本語 | English)         
インド・プネ在住歴10年以上の英日・日英フリーランス翻訳者、デシュムク陽子(Yoko Deshmukh)が運営しています。2003年9月30日からインドのプネに住んでいます。

ASKSiddhi is run by Yoko Deshmukh, a native Japanese freelance English - Japanese - English translator who lives in Pune since 30th September 2003.

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